You are one of a kind
Standing out in a crouded market
Creating a brand for you or your business is more than just about having a logo. Read on to find out more:
Direction and goals
Right from the start of the formation of your business, you will probably already have an idea as to what you hope to achieve with your brand, but you may need help to develop your ideas into a successful and unique identity for your company.
It is important to understand who your potential customers are, what will attract them in terms of colours, layouts and design. Brands can also invoke a different mood, or feeling for different people. What does your brand represent, traditional values, cutting edge design, in touch with nature for example?
Stand out from the rest
A logo becomes synonymous with a company, product or business and as such it can be one of the most important aspects of your branding. Whether it is colourful or monochrome, conseptual or a graphical representation, I can help you to create a logo that people will remember.
I will work with you to tailor your ideas into examples which we can hone until you are 100% satisfied with it.
I will also provide high resolution copies and monochrome versions for inclusion in your stationary.
A brand is more than just a logo. Colours are important too and can create just as much attachment to your products or company. It is important to pick colours that compliment each other and your design.
These colours can then be incorporated into your website with various aspects of your design such as blocks of colour, highlighting text or accents throughout your website.
You've either got it or you haven't!
Style helps to solidify your brand and having the style replicated on all of your stationary, documents, online and offline media will help to create brand awareness from your customers. With your guidance, I will build a consistent style throughout your website to mirror that of your brand.
Content that will make your visitors want to read more...
The layout of your ecommerce website can help to encourage visitors to become customers. Making it easier for visitors to find what they are looking for, with a clear and easy to read text, bold colours and great images will help to grow your business and keep customers coming back.
Consistent style, layout, font and colour selection are crucial. I will help you to create a great store that converts!
The ultimate goal!
The ultimate goal for any online business should not be to make a sale, but to make repeat sales. This is an indicator that not only do your customers like what you sell, but they clearly find it easy to remember your brand/product and can easily navigate to where they can purchase again.
Brand loyalty does not happen overnight, indeed it can take a long time. However, using social media, newsletters and direct interaction with your customers and engaging with them, you will eventually earn that brand loyalty.
I can help you to create brand loyalty through social media management and digital marketing. Just let me show you!
The RV and Motorhome Club is a membership site that relies on loyalty from it’s members.
Credibility and Trust
Knowing me, knowing you.
By being honest and communicating regularly with your customers through various channels, they will learn to trust you and your brand. Should someone have an issue or request a return for example, then it is the way that you deal with these issues that can give you that credibility that will encourage your customers to recommend you to their friends, family, or work colleagues.